Grasense is a proudly South African family business and was established in late 2021 by Darrell Gray, it's founder.

Using our deep knowledge, history, network and experience of the flavour and food industry both locally and globally, we aim to connect our ideologies, values and principles with our customers and suppliers through a value model that brings a clear distinction and benefit for all.

Our business model aims to position us the 'Best Value for Money' in the region. With a proven track record, we understand the value equation in Africa very well.

'Being agile, flexible, quality-driven, local (fast) via a lean, cost-driven business model has proven to be extremely attractive in our African markets especially'. The challenge we foresee is to maintain this value equation, and with added benefits such as local creation and local source-to-market, we are creating a new model to service Africa with what Africa needs and NOT what global companies force into the market. This model cuts out the layers and layers of costs that multi-national companies have charged for over a century. The tide has already turned and many customers are rejecting this old model and preferring local sourcing. In other words, GLOBAL is out and LOCAL is in! ' - Darrell Gray (Grasense CEO)